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LifeLock Takes Aim at Cybercrime with Norton 360 Security Suite Offer for Members

Business Wire, 2 February 2010

Consumers looking for stronger safeguards on personal computers and protection from identity theft can now receive both – all at once. LifeLock, Inc. (www.lifelock.com), the industry leader in identity theft protection, has expanded its variety of service offerings available to members through a recent partnership with Symantec.

Protect Your Identity with Cedit WatchIn an effort to take aim at crimes that have the potential to lead to identify theft and fraud, LifeLock now offers new and existing members a bundled package including LifeLock® service and Norton 360™ Version 3.0 all-in-one security suite.

Norton 360™ provides essential protection against cybercrime, including identity theft, viruses, spyware, hackers, botnets, and more to help ensure consumers’ personal information, PCs and home networks are protected at all times. In addition to guarding against online threats, Norton 360 features Norton Safe Web, which enables consumers to identify unsafe Web sites and suspicious sellers so they can shop and surf online with confidence. Norton 360 also automatically backs up important files and keeps PCs running at peak performance. In conjunction with LifeLock® service, which helps to protect against identity theft and fraud through various service offerings, such as TrueAddress™, eRecon™, and the recently introduced LifeLockIdentity Alert(™) System – providing early notification to members whenever personal information is detected as being used to apply for many forms of credit or services – the bundle offers consumers a powerful combination of security and peace of mind.

“Identity thieves are becoming more sophisticated each and every day,” said Todd Davis, Chairman and CEO of LifeLock. “By aligning with Symantec and providing consumers with the strongest front line of defense against the threats of cybercrime and identity theft, we have become the one-two punch for consumers to help best protect themselves.”

For an additional monthly fee, LifeLock members can receive the LifeLock Command Center™ protection suite. LifeLock® services help protect members from misuse or inaccurate representation of consumers’ personally identifiable information across various databases and files. LifeLock Command Center includes the basic LifeLock services with the added benefits of the LifeLockIdentity SDS™ (Search, Detect, Secure) system and LifeLock Personal Breach Protection™ service. LifeLockIdentity SDS helps to alert members to potential identity threats quickly by monitoring the Internet and non-credit related sources, including but not limited to payday loans, public records and court records for personal identifying information. LifeLock Personal Breach Protection service actively monitors peer-to-peer file sharing networks for potential breaches of personal identifying information and then alerts members if personal information is found. Pricing and Availability * To purchase theNorton 360 * software download, current LifeLock members will be directed to the myLifeLock member portal to buy directly from Symantec for $49.99 (after a $30 mail-in rebate) * For new members looking to protect their good name withLifeLock service plus Norton 360 Complete Identity Protection Package * , the price is $129.99 * To secure the additional benefits included inLifeLock Command Center protection suite plus Norton 360 Complete Identity Protection Package * , the price is $179.49

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The number and overall cost of identity theft cases continue to grow every year as a result of a multitude of factors that include a tough economic environment, tough labor market, the increasing trend towards digitalization of personal information, the lack of stringent data security measures from organizations handling data and personal information, and lack of prudence on the part of consumers about the importance of protecting their personal information. Identity theft is an issue that is not easy to detect until it is too late. Furthermore, identity theft is also not easy to comprehend until a person experiences it firsthand. A proactive approach to identity theft protection is highly recommended as opposed to one that is more reactive.

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