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Symantec Corp. has launched a sales partnership with identity theft prevention company
LifeLock Inc., building off an earlier investment in the start-up.
 The partnership between the two companies will include bundling the two companies' products, educational outreach and a joint lobbying effort for stronger penalties for identity thieves.
Publicly traded Symantec made a "small strategic investment" in Tempe, Ariz.-based LifeLock's recent financing round, according to a Symantec spokeswoman. News of Symantec's investment was reported earlier by VentureBeat.
In May, LifeLock raised a $40.1 million equity round, according to a filing with the Securities and Exchange Commission. Prior to that the company raised $37.9 million across three venture rounds. Investors include Bessemer Venture Partners, Knightsbridge Capital, Goldman Sachs & Co. and Kleiner Perkins Caufield & Byers.
Bob Krakauer, LifeLock's chief financial officer, declined to confirm the amount of the round but said that in addition to Symantec, the round included a new investment from a Memphis-based venture fund.
For $10 a month, LifeLock guards customers' credit by automatically adding fraud alerts to their credit reports, which means creditors must call the person to verify that they are applying for a loan.
Though LifeLock's marketing efforts on radio, print and television get the most attention, the company has been making business partnerships a larger part of its effort.
The deal with Symantec is its largest to date, but it has scored others, including a deal with AAA.
LifeLock's board includes David Cowan of Bessemer Venture Partners and Gene Yoon of Goldman Sachs & Co.
In May, the ID theft-prevention company raised $40 million in part from new sales partner Symantec.
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